Indoorway - a tech company based in Warsaw, Poland - has just released an effective technology for indoor positioning within large-sized venues. Thanks to unique sensor fusion Indoorway delivers 1-2 meters accuracy. The solution employs big data gathered from multiple sensors built-in mobile devices to analyze end-users’ foot traffic routines. By digitizing the brick-and-mortar space , venue owners and brands open up a wide range of marketing and customer expe rience possibilities.
A Pathway to Intelligent Spaces
The concept emerged back in early 2015 with the aim to create a reliable Business Intelligence tool focused on microlocation and analysis of foot traffic. The project was initially developed as a graduation work at the Warsaw University of Technology. Because relying solely on one method for measuring visitor’s movement turned out to be either too slow or inaccurate, the idea was to blend a number of different technologies. That’s why Indoorway algorithms analyze data from gyroscope, accelerometer, magnetometer and beacons , to deliver a solution which is as fast and effective as possible. Indoorway developers have built a tool which makes indoor positioning fully practical. The company has launched a pilot implementation at Electrolux factory, where foot traffic analysis helps to optimize production processes.
Unlike companies producing beacons, Indoorway delivers a universal set of tools for app developers. With Indoorway they can build their own smart solutions based on indoor positioning . The team keeps the tool simple for both users and developers. The first group will be satisfied with intuitive map editors and offline access to analytical features. The other will appreciate SDK, which can be easily integrated into new or already existing mobile apps developed for iOS and Android run devices - almost like a plugin. For fun or professional purposes, anyone can try out fully-featured solution for free. Moreover, Indoorway creators have built four open source apps, which can be deployed in any venue. They will help with navigating, finding colleagues and reporting maintenance issues in offices. There is also an augmented reality game based on Indoorway solution, which will inject fun into the workplace.
Bringing Smartness To Any Indoor Venue
The company puts a huge emphasis on the scalability of its SDK. It may collect and process any amount of information gathered from a single at-home tester, as well as large companies with 25.000 active users. Therefore, Indoorway can be used in all types of large venues: be it residential estates, shopping malls, multi-storey office buildings, warehouses or logistics hubs. Managers of all these spaces can provide visitors with indoor navigation and location-based services, and in turn analyze data on user traffic. Such business insights have never been available before!
We believe that smart spaces are brought to live when developers get access to a robust code, continuously improved APIs, and clear documentation. Our SDK has been created by developers and for developers, so the deployment process is quick, transparent and logical. Indoorway's developer-friendly interface lets anyone build digital indoor experiences and get real-time business insights about their property. You can seamlessly smarten up any physical indoor space and immediately improve customer satisfaction - explains Tomasz Janusz, CTO at Indoorway.
During beta testing Indoorway has mapped spaces covering in total over 350k m2. Constantly improving its solution, the company invites testers to Indoorway forum , where they can give their feedback. For more information go to: indoorway.com.
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Indoorway is a smart building solution for brick-and-mortar venues with an easy to implement API ecosystem. This sensor-fusion tool provides accurate indoor location and data analysis based on information gathered from mobile devices, gyroscope, accelerometer, geomagnetic field and beacons. Indoorway provides data and algorithms to analyze foot traffic and routines in real time. It serves as a Business Intelligence tool designed for venue owners, property managers and marketing teams to improve performance of any business facility. By offering precise digital maps and delivering customized, location, context and time-based messages straight to end-users’ mobile devices, Indoorway increases customer engagement and boosts user experience. For more visit: indoorway.com
Contact for media
PR Specialist at Indoorway
+48 882 632 494